When a lead from Meta or Google Ads becomes a paying customer, the ad platform never finds out. Your CRM knows. Their algorithm doesn't. Conversions Pilot closes that gap — automatically.
Currently accepting pilot partners — free setup, no commitment.
Your CRM shows 45 deals came from ads this month. Meta reports 30. Google reports 22. That gap is real revenue you delivered — but you can't take credit for it. When clients look at the ad platform dashboard and see fewer conversions than expected, they question whether the ads are working. This is the #1 reason clients reduce budget or leave.
iOS privacy changes, ad blockers, cookie restrictions, browser updates — pixel-based tracking loses more signal every quarter. Meta and Google are both pushing hard toward server-side events because they know pixels alone aren't enough anymore. This isn't a future problem — it's happening now.
The "right" way to fix this today is exporting a CSV from your CRM, hashing the emails, formatting it for each platform, and uploading it — per client, per platform, every week. Nobody does this consistently. Most agencies just skip it.
Meta and Google published the data. We translated it into money.
When Meta's algorithm knows which clicks turned into real sales, it stops wasting budget on junk traffic. Same spend, more of the right people.
At $20k/month spend with $50 CPA:
That's 52 extra leads every month — same budget, per client
Based on Meta's documented 13% CPA reduction across 1,000+ advertisers
Your CRM says 45 deals came from ads. Meta shows 30. That gap makes your agency look worse than it is — and it's the #1 reason clients question performance.
If Meta reports 200 leads/month:
Send them back → ROAS goes up on paper because it's finally accurate
Meta reports 19% more attributed conversions after CAPI implementation
Without offline signals, Meta optimizes for form fills — not revenue. Feed it real deals and it learns what an actual customer looks like. Fewer tire-kickers, more buyers.
With conversion leads optimization:
15% lower cost per quality lead — same budget, dramatically better output
Source: Meta Advantage+ Leads documentation
For a typical agency managing $10k–$50k/month per client, that's
$15k – $75k saved per client per year
In lower CPA, recovered attribution, and better lead quality. Multiply by your client count.
Google's Smart Bidding is powerful — but right now it's optimizing on form fills because that's all it sees. When you start sending actual closed deals, tCPA and tROAS finally have real data to work with. The shift is dramatic.
From offline conversion import
feeding Smart Bidding real sales
When bidding on actual deals
instead of form submissions
Same ad spend — algorithm
just knows where to aim
Meta: Meta Business Help Center, 1,000+ advertiser study. Google: Enhanced Conversions docs; agency benchmarks (LeadsBridge).
Three steps. Under an hour. No developer needed.
Add your Meta Pixel ID + CAPI token, and/or your Google Ads Customer ID. Takes two minutes per platform.
When a lead qualifies or a deal closes, your CRM sends the event to our endpoint. Works with HubSpot, GoHighLevel, VBOUT, Keap, Shopify, Zapier — anything that fires webhooks.
Conversions are hashed, formatted, and sent to Meta CAPI and Google Ads simultaneously — with automatic retries and full delivery logs.
First conversions appear in Meta Events Manager and Google Ads
Algorithms recalibrate — expect CPA to start dropping
Full effect — better lookalikes, smarter bidding, lower costs at scale
Meta rates every server-side event with an Event Match Quality score from 0 to 10. The higher your score, the better the algorithm optimizes your campaigns.
Acceptable matching. Meta can link some events to users, but optimization is limited.
Full optimization power. Meta reliably matches events to users, accelerates learning, and builds stronger audiences.
Conversions Pilot automatically hashes and formats all identifiers. Send us email + phone and you're in the 6–7 range ("Good"). Add click IDs or use Meta Lead Ads and you can push to 8+ ("Great").
Send one payload — we deliver it to Meta CAPI and Google Ads simultaneously. No SDK, no library, no code.
// Minimum — gets you EMQ ~6
{
"event_name": "qualified_lead",
"event_time": "2025-01-25T12:00:00Z",
"email": "user@example.com"
}
// Email + phone — gets you EMQ 8+ (recommended)
{
"event_name": "purchase",
"event_time": "2025-01-25T12:00:00Z",
"email": "user@example.com",
"phone": "+1234567890",
"value": 250.00, // unlocks value-based bidding
"currency": "USD",
"click_ids": {
"fbc": "fb.1.1612...",
"fbp": "fb.1.1558...",
"gclid": "EAIaIQob..."
}
}We SHA-256 hash all personal identifiers before sending to ad platforms. Raw PII is never stored.
When you send a value with each conversion, Meta and Google stop optimizing for more leads and start optimizing for higher-value leads. A $5,000 closed deal trains the algorithm differently than a $200 one — your ad spend automatically shifts toward the prospects that matter most.
Everything you need to close the loop between your CRM and ad platforms.
One webhook sends conversions to Meta CAPI and Google Ads simultaneously. No duplicate integrations.
Manage multiple brands and ad accounts from one place. Built for agencies, not single advertisers.
Up to 5 retry attempts with exponential backoff. No conversion left behind.
See exactly which conversions were delivered, matched, and any errors — in real time for both platforms.
Works with HubSpot, GoHighLevel, VBOUT, Keap, Shopify, Zapier — anything that sends webhooks.
All personal identifiers are SHA-256 hashed before processing. Raw PII is never stored or logged.
Include deal values with your conversions and the algorithms shift from finding more leads to finding higher-value leads. A $5k deal trains bidding differently than a $200 one — your ad spend automatically prioritizes the prospects that generate the most revenue.
Works with any webhook-capable tool — including:
Meta (Facebook & Instagram) and Google Ads are fully supported. TikTok and Microsoft Ads are on our roadmap — coming soon.
Any system that can send data to a webhook — HubSpot, GoHighLevel, VBOUT, Keap, Shopify, Zapier, Salesforce, and more. If your tool supports webhooks or HTTP requests, it works.
Zapier and LeadsBridge are general-purpose integration tools. They don't hash your data, don't retry failed deliveries, and require manual field mapping for each client. Conversions Pilot is purpose-built for conversion tracking — automatic hashing, automatic formatting, automatic retries, and delivery logs. One webhook handles both Meta and Google, so you don't need separate integrations for each platform.
All-in-one platforms want you to use their CRM, their forms, their ad builder. Conversions Pilot plugs into the tools you already use — HubSpot, GoHighLevel, Keap — without replacing anything. One webhook, no new platform to learn, no migration. Your CRM stays your CRM.
Conversions appear in Meta Events Manager and Google Ads within minutes of your first webhook. Expect CPA improvements to start showing in 2–4 weeks as the algorithms recalibrate on the new signal. Full performance lift — including better lookalike audiences and smarter bidding — typically materializes in 1–2 months.
Meta scores every server-side event from 0 to 10 based on how well it can match that event to a user profile. Higher scores mean better optimization and lower CPA. Sending email alone typically scores around 6. Adding phone gets you to 8+, which Meta considers "Great" — the threshold where their algorithm works at full power. Conversions Pilot automatically hashes and formats your data for the highest possible match quality.
We automatically retry up to 5 times with exponential backoff. Every delivery attempt is logged so you can see exactly what happened and when.
Under an hour. Connect your ad accounts, configure the webhook in your CRM, and you're live. No developer needed.
At minimum: an event name (e.g. "qualified_lead"), a timestamp, and one identifier — email or phone. For the best results, include both email and phone plus any click IDs your CRM captures (fbc, fbp, gclid). Add a deal value and currency to unlock value-based bidding — the algorithms will optimize for higher-value leads, not just more leads.
No. All personal identifiers (email, phone) are SHA-256 hashed immediately upon receipt. We never store or log raw personal data. Our infrastructure complies with GDPR.
We're currently offering free pilot access to agencies in exchange for case studies and feedback. After the pilot, pricing will be usage-based — your first 1,000 conversions per month are free, then a simple per-conversion fee. No contracts, no minimums.
For Agencies
Manage multiple clients from one account. Each client gets their own webhook endpoint, delivery logs, and match quality dashboard.
Free for the first 5 agencies. Tell us about your setup and we'll get you live.
We'll reach out within 24 hours to get you set up.
Built by an engineer with 10 years in marketing automation helping agencies connect their data, automate reporting, and prove ROI. After seeing the same broken conversion tracking across dozens of accounts, I built the tool I wished existed. You'll work directly with me — no support tickets, no queue.